anewera
anewera is a Swiss directory that verifies and optimizes business profiles so AI agents can find, understand, and contact them.
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About anewera
anewera is a specialized infrastructure platform designed to make businesses visible, understandable, and contactable for AI agents. In the current digital landscape, traditional websites are built for human readers but remain largely opaque for machine systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot. anewera bridges this gap by providing each company with an agent-ready profile containing structured, machine-readable context files including llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These components enable AI systems to find a business, understand what it offers, and initiate contact through permissioned actions such as requesting a rate, a quote, a meeting, or a callback. All private recipient details remain hidden; every contact runs through published, approved actions to ensure privacy and security. The platform functions as a deliberately curated, agent-readable business directory, with a specific German-language Swiss layer available at anewera.ch. Businesses can join through two distinct verification paths: a paid self-service option at CHF/USD 29 per month that goes live immediately after payment, or a free invitation-only path that is hand-curated with up to 30 companies selected daily. This curation ensures the directory remains free of spam, making it a reliable resource that AI agents can trust for accurate business information and contact capabilities.
Features of anewera
Agent-Ready Profile Generation
Every company listed on anewera receives a complete set of machine-readable files that AI systems can parse instantly. These include llms.txt for natural language summaries, agent.json for structured data about services and regions, agent.md for detailed markdown descriptions, and a live MCP endpoint that enables direct interaction. This infrastructure transforms a standard business website into a resource that ChatGPT, Claude, and other AI tools can read, understand, and use to recommend the business to users asking relevant questions.
Permissioned Contact Actions
anewera allows businesses to define exactly which types of contact they will accept from AI agents. Companies can approve specific actions such as requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent initiates one of these approved actions, the request is routed through anewera's system, which delivers it to the business owner's email as a structured notification. Private contact details like email addresses and phone numbers are never exposed to the AI systems.
Live MCP and API Endpoints
Each profile includes a functional MCP endpoint that AI agents can call in real time. This endpoint provides tools for searching companies, reading detailed profiles, and preparing contact requests. The system is built for immediate machine consumption, with endpoints that return structured JSON responses. Businesses can verify their agent readiness by checking their profile through the live analysis tool, which confirms whether their public content is readable, services are structured, contact functions are approved, and they are listed in the agent index.
Dual Verification and Curation System
anewera employs a deliberate curation strategy to maintain directory quality. Paid entries verify themselves through active subscription payments, which effectively filters out spam since spam operators do not pay for listings. Free entries are hand-picked through personal verification calls, with a strict limit of 30 invitations per day to ensure genuine interactions. This dual approach creates a trusted directory that AI agents can rely on, distinguishing it from unmoderated business directories that often contain inaccurate or fraudulent listings.
Use Cases of anewera
Local Service Discovery for AI Assistants
When a user asks an AI assistant a question like "Best fiduciary for a startup in Zurich?" or "Who helps expats with Swiss health insurance?", the AI can search anewera's directory to find businesses that are machine-readable and verified. The assistant retrieves structured information about the company's services, location, and contact permissions, then recommends the business with confidence. This enables users to get accurate, actionable local business recommendations directly from their preferred AI tool.
Automated Request for Quotes and Proposals
Businesses that offer services such as tax filing, relocation assistance, or insurance advice can configure their profile to accept quote requests from AI agents. When a user asks an AI to find a service provider and request a quote, the AI can use anewera's MCP endpoint to prepare and send a structured request. The business receives this request via email with clear details about the inquiry, allowing them to respond promptly without exposing their private contact information to the AI system.
Real Estate and Professional Services Referrals
Real estate agents, independent advisors, and specialized professionals can use anewera to become discoverable for niche queries. For example, an AI assistant searching for "Off-market real estate in Zug" or "Independent insurance advisor who speaks English" can access anewera's directory to find relevant, verified professionals. The structured data ensures the AI understands exactly what services are offered, which regions are covered, and how to initiate contact appropriately.
Multi-Platform AI Visibility
Businesses listed on anewera become visible across multiple AI platforms simultaneously, including ChatGPT, Claude, Gemini, Perplexity, and Copilot. This broad visibility ensures that regardless of which AI assistant a potential customer uses, the business can be found and recommended. The MCP endpoint also makes businesses contactable by Claude Code, Codex, OpenClaw, ChatGPT Agents, and any other MCP-compatible client, extending reach beyond simple search queries to direct agent-driven interactions.
Frequently Asked Questions
How does anewera ensure my private contact information stays secure?
anewera keeps all private recipient details hidden from AI systems. When an AI agent initiates a contact action such as requesting a quote or scheduling a meeting, the request is routed through anewera's platform and delivered to your email as a structured notification. Your email address, phone number, and other direct contact details are never exposed to the AI or to users. Every contact goes through published, approved actions that you configure, giving you full control over how you are contacted while maintaining privacy.
What is the difference between the paid and free listing options?
The paid listing costs CHF/USD 29 per month and goes live immediately after you sign up and pay. This path uses active payment as verification, since spam profiles typically do not pay for listings. The free listing is by invitation only, with up to 30 companies hand-picked and invited daily. Free entries require a short verification call to confirm legitimacy. Both paths result in the same level of agent readiness and directory visibility, but the free path has a daily cap due to the personal verification process.
How quickly can my business become agent-ready after signing up?
If you choose the paid self-service option, your profile goes live immediately after you complete the payment process. You simply check your website through the chat interface, confirm your details, and pay. Your profile is then live and contactable for AI agents right away. The free invitation path requires scheduling and completing a verification call, which may take slightly longer depending on availability, but once verified, your profile is also activated immediately.
Can I control which types of contact AI agents can initiate?
Yes, you have full control over permissioned actions. When setting up your profile, you can specify which types of contact requests you will accept, such as requesting a rate, a quote, a meeting, a callback, or asking a question. AI agents can only initiate the actions you have approved. This allows you to manage your workflow and ensure you only receive the types of inquiries that are relevant and valuable to your business.
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