Masset

Masset is an AI-powered digital asset management (DAM) platform designed to be the single, searchable home for every piece of business content your organization creates. This includes decks, one-pagers, images, videos, documents, and more. The platform ensures that all assets are always on-brand and up to date, eliminating the chaos of content scattered across shared drives, Slack threads, email attachments, and personal desktops. What truly differentiates Masset is its native integration with the AI tools your team already uses, such as ChatGPT, Claude, Copilot, and Cursor. It plugs your approved content directly into these tools, ensuring that both people and AI pull the correct, current information instead of guessing or generating generic, off-brand responses. Masset is built for teams across marketing, sales, enablement, partnerships, and operations who need to end content chaos. It allows users to find any asset in seconds, update content once and have those changes ripple everywhere it is referenced, and share content with trackable links to see exactly what gets used. The platform offers unlimited seats, month-to-month billing, SOC 2 compliance, and a strong commitment to data privacy, as it never trains AI models on your data.

Unified Library with Natural-Language Search

Masset provides a single, centralized library for all your digital assets. Instead of navigating complex folder structures, users can find any asset in seconds using natural-language search. Simply type a request like "latest pricing deck" or "Q3 battle card," and Masset uses AI to understand the intent and surface the correct, most current file. This eliminates the need for manual tagging and complex metadata management, making the entire library instantly accessible to every team member.

MCP Server for AI Tools

Masset speaks the Model Context Protocol (MCP), the open language that AI tools use to access real, approved content. This feature connects your Masset library directly to AI assistants like ChatGPT, Claude, Copilot, and Cursor. When an AI tool is asked to draft a document, create a presentation, or answer a question, it pulls from your verified library instead of generating generic guesses. This ensures that every AI-generated output is factually accurate, on-brand, and cites your actual company materials, preventing story drift at machine speed.

Myca: AI Assistant in Slack and Teams

Myca is Masset's built-in AI assistant that lives directly inside your team's messaging platforms, including Slack and Microsoft Teams. Team members can ask Myca for any asset using natural language, such as "Myca, get me the latest pricing deck," and it instantly delivers the current, approved version. This eliminates the need to search through chat history, ask colleagues, or open a new tab. Myca streamlines the asset retrieval process to a single, 15-second interaction, dramatically improving sales, marketing, and enablement team efficiency.

Trackable Shares with CRM Writeback

Masset allows you to share any asset via a trackable link. When a recipient opens the link, Masset logs the interaction. This data can be written back directly to your Customer Relationship Management (CRM) system, such as HubSpot or Salesforce. This provides sales and marketing teams with concrete, real-time visibility into which content prospects are actually engaging with. You can see exactly what gets used, by whom, and when, enabling data-driven decisions about content strategy and follow-up timing.

Sales Enablement and Deal Acceleration

Sales teams can use Masset to instantly access the most current sales decks, battle cards, case studies, and ROI one-pagers. Instead of searching through old emails or shared drives for the correct version, a rep can ask Myca in Slack for the latest pricing deck just minutes before a prospect call. The team can also share trackable links with prospects, gaining visibility into which materials are viewed, allowing for more informed and timely follow-ups to accelerate deals.

Marketing Content Governance and Distribution

Marketing teams can use Masset as a single source of truth for all brand assets, including style guides, logos, video files, and campaign one-pagers. When a piece of content is updated, the change is automatically reflected everywhere it is referenced, including in AI drafts and shared links. This ensures that external communications are always on-brand and accurate. The platform also provides analytics on asset usage, helping marketers understand which content resonates most with their audience.

AI-Powered Content Creation and Consistency

Organizations using AI tools for content creation can leverage Masset to ensure every AI-generated output is grounded in approved company materials. By connecting Masset's MCP server to tools like ChatGPT and Claude, writers and marketers can generate drafts that are factually correct and reflect the company's latest messaging and brand voice. This prevents AI from producing generic, off-brand content and eliminates the risk of story drift across all automated communications.

Partner and Channel Enablement

Companies with extensive partner ecosystems can use Masset to provide a single, always-current repository of collateral for their partners. Partners can search for and download the latest product sheets, training materials, and co-branded assets without needing to contact the parent company. Trackable shares allow the parent company to see which partners are engaging with which materials, enabling them to identify highly engaged partners and provide more targeted support.

How does Masset ensure my team always finds the latest version of an asset?

Masset uses version control to track every change made to a file. When a new version is uploaded, it becomes the default for all searches, shares, and AI integrations. Any previously shared trackable links or AI prompts that reference the old version automatically update to point to the new one. This ensures that your team and your AI tools always pull the most current, approved content without manual intervention.

Is my data safe and private on Masset?

Yes. Masset is SOC 2 compliant, which means it adheres to rigorous security and privacy standards. Critically, Masset has a strict policy of never training its AI models on your data. Your business content remains your own intellectual property and is not used to improve or train any external AI systems. This provides complete peace of mind for organizations handling sensitive or proprietary information.

How does Masset integrate with my existing AI tools like ChatGPT or Claude?

Masset uses the Model Context Protocol (MCP), an open standard that allows AI tools to read and write data from external sources. By connecting your Masset library via MCP, tools like ChatGPT, Claude, Copilot, and Cursor can directly access your approved assets when generating responses. This means when an AI is asked to draft a document, it will pull from your verified library, ensuring accuracy and brand consistency.

Can I see who is using my content and how often?

Yes. Masset provides detailed analytics on asset usage. You can see which assets are searched for, viewed, and shared most frequently. Additionally, when you share an asset via a trackable link, Masset logs when a recipient opens it. This data can be written back to your CRM (like Salesforce or HubSpot), giving you a clear picture of which content is driving engagement and which assets may need to be updated or retired.